Divi

interaction design

problem

America wastes 133 billion pounds of food each year.

That’s $160 billion worth of food. 

A contributing factor to that grand total is America’s 

obsession with buying in bulk and large portion sizes,

according to United States Department of Agriculture’s Economic Research.

solution

Divi

is an online and in store service by WholeFoods

that allows shoppers

to purchase perishable food items in smaller portions,

to reduce food waste and save money.

Design Process

Hi-Fi Deliver

Online experience

Choose the WholeFoods location,

Browsing the items that are available on Divi.

Select the portions of items you want,

Add them to your shopping cart.

The cart will show you how much you could save.

Then place the order.

The app will notice you when your order is ready to pick

Take the QR code to the WholeFoods store

Go to the mobile order pick-up counter to pick up your order

In-Store experience

No app? No pre-order? No problem!

Find through in-store signage & labels

Pick selections of divi-able items

Drop your items at Divi counter

Tell us the amount you wish to divi

We will start preparing the amounts you need

Go shop more & pick up when ready

Check out your Divi bag with other items at register

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This project was a group project with: Dan Phan, Christine Ku, Rachel Li